Authority Hacker v Ebusiness Institute; Which is the best digital marketing course?

Authority Hacker v Ebusiness Institute is a Comprehensive Comparison Between The eBusiness Institute and Authority Hackers Digital Marketing Courses.

Introduction to Online Marketing

Building a successful online marketing business requires dedication, hard work, and knowledge. This is where online business training providers come in, offering courses and mentoring programs to those seeking to establish their businesses online.

Two of the most popular providers are the eBusiness Institute and Authority Hackers. But which one is better?

In this article, we will delve deep into the two providers and compare their intermediate courses, Authority Site System (TASS) and Digital Investors (DI) as well as their advanced programs, Authority Hackers Pro, and eBusiness Institute Champions course.

Whether you are a beginner or an experienced entrepreneur, this comparison will help you identify which training provider suits you best.

CaptainFI is not a Financial Advisor and the information below is factual review information, not financial advice. This website is reader-supported, which means we may be paid by advertising on the site, or when you visit links to partner or featured sites. For more information please read my Privacy PolicyTerms of Use, and Financial Disclaimer.

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Introduction to the eBusiness Institute

The eBusiness Institute is run by Matt and Liz Raad, who have a combined 25 years of experience in the online business world. Digital Investors is their intermediate course and covers topics such as niche selection, product sourcing, website creation and monetization, and content creation.

Their introductory and intermediate courses are ideal for beginners as it provides them with a step-by-step approach to creating a thriving online business. The course includes over 150 videos, live webinars, and a private Facebook group for students to interact and collaborate. Additionally, students receive six years of support and access to the community after the completion of the course.

“Even if you are a complete beginner online, you’ll get the foundational digital skills you can use to build, buy and renovate money-making websites or “online real estate”, that can become valuable assets you can sell in the future.  You will learn how to design and build a website that will attract visitors and convert leads into sales and profits.”
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Introduction to Authority Hackers

Authority Hackers, on the other hand, is run by Gael Breton and Mark Webster, who are also veterans in the online business world. The Authority Site System is their intermediate course, which focuses on building authority websites that become trusted sources of information in a particular niche.

The course covers niche selection, site design, content creation, link building, and monetization strategies. Authority Hackers emphasizes quality over quantity in creating profitable websites.

The course includes video modules, practical assignments, and access to a private Facebook group for students to discuss strategies and connect with peers. Additionally, students receive lifetime access to the course, updates, and support.

“The Authority Site System® covers everything you need to build your own highly profitable authority site. Once you have the know-how, nothing stops you from starting two or three or even more and building your empire. Watch as we take you through the entire process of building a new site from start to finish, click by click. It’s not theory learning, it’s in-field teaching as we do the work with you. With over 194 video lessons, nothing is left out and every little detail, hack, and potential faux pas you could make is covered.”

Beginner courses

The eBusiness Institute offers WebDev Accelerator as an introductory course, whereas Authority Hackers has no introductory course.

Intermediate courses: Digital Investors (DI) vs The Authority site system (TASS)

The eBusiness Institute flagship course is Digital Investors (DI), and for Authority hackers it is The Authority Site system (TASS).

Both Digital Investors and The Authority Site System place importance on niche selection and site design. However, DI tends to focus more on diversifying income streams by adding multiple strategies to the mix (such as local business SEO agency strategy, display ad and Affiliate marketing, directory sites and advanced strategies such as rank and rent), whereas TASS is more one directional in that it promotes building site authority in a specific niche and monetizing mainly through affiliate marketing.

In terms of content creation, Digital Investors emphasizes using outsourcing and automation to scale the production process of high-quality content, while TASS prioritizes creating high reader engagement in order to build a community. It is essential to consider which approach aligns with your goals and business objectives before choosing a course.

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Both Digital Investors and The Authority Site System place importance on niche selection and site design.

Advanced training programs and mentoring

Moving on to their intensive mentoring programs, both Authority Hackers and eBusiness Institute offer advanced training programs, with availability only during specific launch windows.

Authority Hackers – Authority Hackers Pro (AH Pro)

Authority Hackers offers Authority Hackers Pro (AH Pro), which is a modular 12-month program that focuses on advancing an already profitable website that you have, which was ideally built using the principles from The Authority Site System course.

The program includes access to additional exclusive training (over 400 detailed videos), Advanced templates and Standard Operating Procedures (SOPs), custom tools and plugins and access to the Authority Hackers advanced member community.

AH Pro is currently closed, and as far as I can tell, Authority Hackers company only ‘open’ enrollments in this a few times a year as they do want to work to keep the content updated and relevant and this is a lot of work.

eBusiness Institute – Champions program

On the other hand, eBusiness Institute’s Champions course is a 12-month mentoring program that includes everything in WebDev and Digital Investors, as well as twice weekly live training and Q&A sessions, monthly coaching calls, additional modules on buying and selling websites, advanced SEO and affiliate marketing training, and a myriad of advanced online business strategies.

The Champions program also includes monthly one-on-one website reviews and strategy sessions with Matt, Liz Raad or other senior eBusiness institute instructors, as well as access to the private Champions group and personalized support and coaching.

eBusiness Institute Champions program is by invitation only, and usually this is for Digital Investors graduates who meet a performance standard and have a successful website (or sites) which can be built upon during the Champions program.

Expressions of interest are usually advertised within the eBusiness community around July each year, with applications taken and vetted through August for a course start in September which runs for 12 months.

Price comparison

Beginner courses:

WebDev (AUD) $997

Intermediate level courses:

TASS – (USD) $1500 which is roughly (AUD) $2,400

DI – (AUD) $3,500

Advanced mentoring courses:

AH Pro – (USD) $2997 which is roughly (AUD) $4750

eBusiness Institute Champions Program – Price on invitation (confidential)

laptop, make money online
I really like both training providers, but my choice is the eBusiness Institute as I think you just get so much more value and depth.

Captain FI’s thoughts – which one do I like the best?

I have personally done all of the eBusiness Institute courses, as well as the Authority Hackers TASS course (however I have not done AH Pro) so I am much more familiar with Matt and Liz from the eBusiness Institute.

However, I have to say, I really like both training providers, but my choice is the eBusiness Institute as I think you just get so much more value and depth.

Matt and Liz go into much more detail and have a larger community (which they frequently interact with via live Q&A’s and online events).

One of the ‘clinchers’ for me is that they offer the Champions Program – which is a year long mentoring program with significant engagement. I did Champions in 2021/2022 where Matt Raad personally mentored me and has continued to do so (as I remain part of the Champions community for several years) with my portfolio of websites (display advertising and affiliate website strategy).

I must say I also tend to prefer the website and SEO tools suggested by Matt and Liz (i.e. Mangools, Surfer SEO, Smarterqueue) as opposed to those suggested by Authority Hackers such as AHRefs which I find very expensive and frustrating with its additional ‘pay per click’ search “feature” (bug?!) even after you’ve paid for a subscription.

Having said that, I still think that The Authority site system (TASS) is a fantastic course, and if you are looking for a lower-priced comprehensive introduction to the world of online business and digital marketing, then TASS is still a course well worth doing. Everything you learn in TASS is complementary to DI and Champions, and to be honest I think in the pursuit of technical mastery both courses are worth doing.


When it comes to choosing between the eBusiness Institute and Authority Hackers, both companies offer excellent intermediate courses and advanced programs. The deciding factor, however, ultimately depends on your business goals and learning preferences.

If you prioritize diversifying your income streams and using outsourcing and automation, then Digital Investors by the eBusiness Institute is an ideal option. If you want to learn how to build an authority website and become a trusted source of information in your niche, then the Authority Site System by Authority Hackers is a good fit.

For advanced courses, Authority Hackers Pro may be right for those who don’t really need personalized guidance and feedback, while the Champions course by the eBusiness Institute may be better suited for those who want a comprehensive program with diverse modules and regular support from the trainers.

Are you interested in making money online through online businesses and affiliate sites for semi passive income? Check out my detailed reviews of the eBusiness Institute and TASS (The Authority Site System).

Financial Disclaimer

Financial Disclaimer: CaptainFI is NOT a financial advisor and does not hold an AFSL. This is not financial Advice!

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I am not a financial adviser and I do not hold an Australian Financial Services Licence (AFSL). In this article, I am giving you factual, balanced information without judgment or bias, to the best of my ability. I am not giving you any general or personal financial advice about what you should do with your investments. Just because I do something with my money (or use a particular service or platform) doesn’t mean it is automatically appropriate for your personal circumstances. I do not recommend nor endorse any financial or investment product, and my usage or opinion of any product should not be interpreted as an endorsement, advertisement, or intent to influence.

I can only provide factual information based on my journey to Financial Independence, and that is provided for general informational and entertainment purposes only. I make no guarantee about the performance of any product, and although I strive to keep the information accurate and updated as it changes, I make no guarantee about the correctness of reviews or information posted.

Remember – you always need to do your own independent research and due diligence before making any transaction. This includes reading and analysing Product Disclosure Statements, Terms and Conditions, Service Arrangement and Fee Structures. It is always smart to compare products and discuss them, but ultimately you need to take responsibility for your use of any particular product and make sure it suits your personal circumstances. If you need help and would like to obtain personal financial advice about which investment options or platforms may be right for you, please talk to a licensed financial adviser or AFSL holder – you can take the first steps to find a financial advisor by reading this interview, or by visiting the ASIC financial adviser register and searching in your area.

For more information please read my Privacy PolicyTerms of Use, and Financial Disclaimer.

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