The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Charles Duhigg
Duhigg’s ‘The Power of Habit’ is behavioural psychology book and a New York Times best seller. Duhigg challenges you to view the the way you go about life and behave; your habits. He explores scientific studies of how habits are formed in our brains, and showcases different examples of how this can be beneficial or negative, and how habits can be be broken and rewired.
For people looking to change habits which are difficult to break, Duhigg’s observations are a game changer. He explains how implementing keystone habits has led to the success of people like Olympic swimmer Michael Phelps and heroes of civil rights movements like Martin Luther King, Jr. He also shows how businesses like Procter & Gamble and Target have used the power of habit to earn billions of dollars in revenue.
This book came highly recommended to me by Shang from savemycents and has indeed been a powerful influence in how I understand my own behaviours.