Income School’s Project 24 has detailed courses about creating and monetizing blogs and YouTube videos. The courses are useful for beginners and intermediate content creators. Here’s my full Project 24 review..
The Good
- The Project 24 course is competitively priced.
- Project 24 has a members only podcast
- When you enrol in Project 24 you will have access to the Project 24 community.
- Heaps of positive reviews for Project 24 from satisfied customers
- The content on Project 24 is regularly updated.
- The website and the course material seems very simple to access and navigate
- Heaps of mini-courses are also available, depending on your focus.
- You can access the material for FREE on their YouTube channel
The Bad
- There is no guarantee that you will make money from your blog or YouTube channel after you do the course.
- Project 24 might be considered pricey for some, considering that you need to pay each year.
- Project 24 does not provide any individual services for its learners.
- The Income School blog features some articles that seem outdated.
- You may not be interested in all of the material that is featured in Project 24. Some info may not be relevant to you.
Verdict: Income School’s Project 24 course is comprehensive and fairly priced, however, I still prefer the eBusiness Institute for intensive training on SEO and making money from websites.
Income School’s Project 24 contains a group of courses that help content creators to create blogs and YouTube channels which they can monetize. The Income School claims that if you follow their system, you will be able to make a full-time income from your content.
Most of the training content is in the form of videos. There is not much individual contact with the Project 24 team, but there is a great deal of exclusive content. It is competitively priced, and has a lot of very good reviews.
CaptainFI is not a Financial Advisor and the information below is factual review information, not financial advice. This website is reader-supported, which means we may be paid by advertising on the site, or when you visit links to partner or featured sites. For more information please read my Privacy Policy, Terms of Use, and Financial Disclaimer.
What is Income School Project 24?
The Income School website is run by Ricky Kesler and Jim Harmer. This website helps people create blogs and YouTube channels that make money. They give useful information about how you can monetize the content that you create. If you follow the steps that are given in the Project 24 training, they claim that you will be able to make a full-time income from your content. They also have a course about affiliate marketing.

How long has Income School and Project 24 been around?
Project 24 was started in 2015, but the Income School website has been around since 2013. Income School started out as a podcast, but it was not very successful. It did not start to become successful until Ricky Kesler and Jim Harmer started their YouTube channel.
What is involved in their training?
Project 24 materials are mostly delivered through videos. Although most of the videos are available for free on their YouTube channel, it is much more systematically presented in the Project 24 course. It is also much easier for Project 24 members to get access to the regular updates that are made. Once you have paid for Project 24, you will get access to all of their material.
The other materials that you will have access to are the members’ podcasts. As well as the main courses, there are mini courses available to subscribers. These minicourses will deal with topics such as affiliate marketing, monetization, SEO (Search Engine Optimization), hiring content creators, link building and using Patreon. Subscribers also have access to the Acabado WordPress theme which was designed for Project 24.
Subscribers can also access mastermind classes where they have some contact with the Project 24 team. Although there is not much one-on-one attention from the Project 24 founders, many subscribers have said that the Project 24 community has been very helpful.
“Project 24 was designed to help people at every level to improve their skills as Content Creators and Internet Entrepreneurs to better provide for themselves and their families”
incomeschool.com/project24

Who is the Project 24 training for?
The Project 24 training is for anyone who wants to make money through creating content on blogs or on YouTube. The website claims that you can monetize your blog or YouTube channel in 24 months. It’s not only for complete beginners. Even established content creators will be able to get helpful information to improve their online business.
Project 24 course content overview
Project 24 has courses that can help subscribers to build an audience and monetize their blogs or YouTube channels. Both their blog and their YouTube course give a step-by-step method for monetizing your content. It doesn’t matter whether you are a complete beginner or you already have some content, you will still be able to use the Project 24 courses.
All in all there are 27 courses in Project 24.
Subscribers will gain access to:
- A complete blogging and monetisation process with a strategy for taking your blog from brand new to earning a full time income.
- Another course is called “Topic Selection for Success”. Project 24 gives advice on choosing appropriate topics and niche sites that will gain traffic.
- Project 24 claims that they can help you to monetize your site using methods that most people have never thought of using.
- You will have the ability to interact with the Project 24 team through live virtual masterminds. These are held a couple of times a week. You will be able to ask your questions directly, but you will also be able to collaborate with other Project 24 subscribers.
- In the members only podcast, the Project 24 team provides material that is not necessarily in the videos. Here, they talk about their own experiences and discuss industry trends. Even when the material is added to the video library, the podcast is released much sooner, giving subscribers an advantage over those who are viewing the videos for free.
- Although subscribers may not be able to get hold of the Income School team easily to get advice or answers to questions, many subscribers have said that the community is an effective way to get information. It is always nice to know that someone else has had the same problem and that they managed to solve it. It’s even better if they tell you how they did it. The community can do that for you.
- One of their courses is a system for creating a YouTube channel that you can monetize.
- The battleship method is one way that subscribers can optimize their site content. Project 24 has a lot of information about this as they claim that it can help you produce content that people want to read.
- EAT is an acronym for expertise, authoritativeness, and trustworthiness. It is a part of Google’s Search Quality Rater Guidelines. However, it has just been updated to EEAT with the addition of experience. This has not been updated on the Income School website at the time of writing.
- Creating an information product is a great way to earn a passive income. Project 24 will help you to create online courses, ebooks, and other types of information products.
- Affiliate marketing has become a very popular way to monetize your website or YouTube channel, and Project 24 has a course to help you get started.

How much does the Project 24 course cost?
At the time of writing the cost of Project 24 is $499 for the first year and $249 per year after that. Income School claims that they update their material regularly, so it’s useful to continue after the first year.
What sets Project 24 apart from other training providers?
One of the good points about Project 24 is that they continue to update their material, so you can always stay up to date. You can continue to have access to the materials after your course is over with a discounted yearly subscription.
It’s not just a blogging course but rather a systematic approach to creating, scaling and monetizing your online business.
“Learn all the best strategies for earning an income from your site with proven methods like optimizing ads, maximizing affiliate marketing, and creating info products and memberships.”
incomeschool.com/project24

Advantages of the Project 24 course
- The Project 24 course is competitively priced. There are a lot of websites offering courses on making money online and the Project 24 course is on the lower end of prices.
- Project 24 has a members only podcast which gives information about the founders’ experiences. It also talks about market trends. Not all of the information from the podcast is available on the YouTube channel, and if it is, it will be later.
- When you enrol in Project 24 you will have access to the Project 24 community. Many testimonials have said that they found the community one of the most useful aspects of the Project 24 courses.
- If you do a google search of Project 24, you will find a lot of positive reviews of Project 24. While there may be some people who have not had a good experience of the course, most of the reviews are from satisfied subscribers.
- The content on Project 24 is regularly updated. The internet and Google is continually changing, so it’s useful to learn about any new trends.
- The website and the course material seem very simple to access and navigate
- Heaps of mini-courses are also available, depending on your focus.
- You can access the material for FREE on their YouTube channel
Disadvantages of the Project 24 course
- There is no guarantee that you will make money from your blog or YouTube channel after you do the course. You still have to do the work in creating the content. If your content is good, you might make money without Project 24.
- Project 24 might be considered pricey for some, considering that you could get this information from the internet for free. Not only that, if you go to the Income School YouTube channel, you may be able to find their actual Project 24 information for free although it won’t be as organized as it is in the course.
- Project 24 does not provide any individual services for its learners. Its Terms and Conditions state that they do not provide any individualized help other than through the Project 24 community and through live Mastermind events.
- The Income School blog features articles from 2017 and 2018. Many of their other blog posts are undated. It makes me wonder if all of their material is regularly updated.
- You may not be interested in all of the material that is featured in Project 24. There is no discount for only looking at the blogging materials, for example.
FAQs about Project 24:
What does Income School do?
Income School teaches people how to make money online through websites or creating YouTube channels. Their Project 24 course will help you to set up your blog or YouTube channel and give you valuable lessons on how to monetize your content. They also teach affiliate marketing courses.
Who are the founders and owners of Income School?
Income School has two founders. Before they started Income School, Ricky Kesler was involved in creating YouTube channels which he was able to monetize effectively. Jim Harmer, the other founder, is no longer with Income School as he left in 2021. Before he co-founded Income School, he created the website, Improve Photography.

Is Project 24 legit?
Project 24 is definitely not a scam. You will get access to a number of useful courses as well as additional features such as a members only podcast and regular Mastermind events. You will also have access to the Income School online community. The cost of Project 24 is competitive with other similar courses.
How do I enrol in the Project 24?
It is very easy to enrol. Go to incomeschool.com and press the yellow button labeled “Let’s Do This”. When you press the button, you will open another page with another button labeled “Start now – $499 for a year”. When you click on that button, you go to the sign up form. You fill it in, pay your money and you can get started.
Conclusion
Project 24 is basically an online video course teaching you how to create and monetize blogs and YouTube videos. Although a lot of the material can be seen for free on the Income School’s YouTube channel, it is not systematically organised. In any case, the Project 24 courses also contain some exclusive content.
If you are thinking about creating a niche site or a YouTube channel that you can monetize and you are not sure how to go about it, you should definitely think about the Project 24 course. The price is reasonable and you can find a lot of reviews from successful online business owners that say that the system works.
Financial Disclaimer
Financial Disclaimer: CaptainFI is NOT a financial advisor and does not hold an AFSL. This is not financial Advice!
I am not a financial adviser and I do not hold an Australian Financial Services Licence (AFSL). In this article, I am giving you factual, balanced information without judgment or bias, to the best of my ability. I am not giving you any general or personal financial advice about what you should do with your investments. Just because I do something with my money (or use a particular service or platform) doesn’t mean it is automatically appropriate for your personal circumstances. I do not recommend nor endorse any financial or investment product, and my usage or opinion of any product should not be interpreted as an endorsement, advertisement, or intent to influence.


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Captain FI is a Retired Pilot who lives in Adelaide, South Australia. He is passionate about Financial Independence and writes about Personal Finance and his journey to reach FI at 29, allowing him to retire at 30.