“The only way to win is to learn faster than anyone else.”Eric Ries
The Lean Start-up | Eric Ries
At its core, The Lean Start-up by Eric Ries is a book about managing uncertainty in business, and specifically designed for start-ups. Its a fact that most new businesses fail, but the number one factor for determining which businesses will succeed is how quickly they can learn and adapt.
Ries exhaults the importance of learning and fully understanding what your customers want, and why its critical that you do this as quickly as possible. The Lean Start Up explains how you need to provide your customers with what they want and adapting your product to suit their needs before you run out of money is the only way to survive.