eToro fees and investment platform review from an experienced and long term investor. Do they really offer brokerage free share trading?
eToro is an international finance and brokerage firm that provides a number of financial products. Founded in 2006 in Tel Aviv, Israel, eToro is the largest social trading network in the world with over 30 million investors across 140 countries using eToro. They are known for developing, and remaining an industry leader in social trading or ‘trade matching’ software targeted at newer investors.
Whilst traditionally only known for CFD and FOREX trading, eToro now allows you to buy and hold conventional shares with $0 Brokerage.
This article will explore a bit more about eToro, in order to determine whether their Brokerage-free fee structure might be suitable for someone on the path to Financial Independence
- $0 brokerage
- Available across over 18 markets
- Straight forward user interface
- Large focus on riskier investing styles such as FOREX and trading CFDs
- The platform runs in $USD with exchange fees from AUD
- High inactivity fees
- limited stock available to purchase on different markets
Verdict: eToro has some of the lowest brokerage costs but lots of hidden fees, plus its focus on FOREX and CFD’s can encourage riskier investing styles
Initially founded in 2006 in Tel Aviv, Israel by brothers Yoni and Ronen Assia and David Ring under the name RetailFX. eToro is aimed at a target audience of novice investors, and provides a range of free educational content as well as their propriety ‘Copy Trader’ software which allows new or inexperienced investors to mirror the portfolio decisions of more experienced and successful investors – or should that be traders…?
Through both organic growth and aggressive marketing, eToro has grown to become world’s largest social trading network – servicing over 30 Million investors globally. eToro is headquartered in Tel Aviv, Israel, but has offices in Cyprus, The UK, USA and Australia.
It offers financial services in the USA, in the UK where it is regulated by the UK Financial Conduct Authority (FCA), in Eorope where it is regulated by the Cyprus Securities Exchange Commission (CySEC), and in Australia (eToro AUS Capital Pty Ltd) which is regulated by both the UK FCA and the Australian Securities Investment Commission (ASIC).
eToro is more targeted towards active traders, especially beginners and inexperienced investors, and encourages higher frequency trading on the platform. Whilst you can purchase shares in a conventional manner using eToro, its main product is supporting (and encouraging) high frequency and leveraged trading, such as through Contracts for Difference (CFDs) and FOREX pair trading.
Essentially, you are betting on the price movements of various markets, assets or indices such as cryptocurrencies, rather than holding the underlying assets themselves. It’s worth remembering that over 80% of retail investors lose money when dealing with CFDs and FOREX, and in my mind, it’s as close to gambling as you can get.
What features does eToro offer?
Educational content and guides – eToro offers some great educational content and guides on investing and trading, which is really useful for beginners or those who aren’t confident with investing. They have a trading academy, an online course, a blog with loads of posts, resources and daily reports, and they occasionally run live webinars
Mobile application – eToro also has a very user friendly mobile app which can be accessed on both Android and iOS devices.
Stock Brokerage – You can currently buy (and hold) stocks across 18 markets through eToro, the trades are always completed in USD however. Despite the coverage across these markets investors are limited to only select stocks on the exchanges. for example, out of over 2,200 available stocks available on the ASX only 120 of these can be purchased on the eToro platform.
Other features (which are less interesting to those in the Financial Independence movements) include CFDs on the following markets;
- Forex – Foreign currencies through CFDs with nearly 50 currency pairs available.
- Stock CFDs – Trade stocks as leveraged CFDs (as opposed to investing in the actual underlying asset itself)
- Indices – Trade CFDs on indices such as the S&P 500 or Nasdaq 100.
- ETFs – Trade ETFs on over 400 options to choose from
- Commodities CFDs – such as precious metals (gold, silver), copper, palladium, platinum, natural gas and oil.
- Cryptocurrencies – Cryptocurrency CFDs such as Bitcoin.
Social trading on eToro
One of eToro’s main selling features is its social trading aspect. eToro provides you with access to millions of other traders portfolio’s as well as insights into their performance and overall risk positions, as well as a propriety CopyTrader software which lets you copy individual users trades.
CopyTrader lets you automatically copy the trades of other users – the idea being you can find a successful investor to follow and simply copy their portfolio and trades. To copy a trader, you need to have at least $200 in your account (and the maximum amount you can copy with is $500,000). Australian users can copy up to 20 traders at once, and there are options for stop-loss and profit-take to help try and limit any potential losses if you copy a dud trader.
Whilst eToro doesn’t charge ‘brokerage’, its business model works on charging small foreign exchange spreads (aka brokerage?) on CFD and FOREX contracts, as well as various fees such as currency conversion and withdrawal fees. You can check out eToro’s website to get it straight from the horses mouth.
Brokerage fees: $0 brokerage on US listed stocks.
Deposit fees – eToro technically doesn’t have deposit fees, however since the entire platform only works in USD, anyone depositing funds which aren’t in USD are subject to a currency conversion fee. This is 0.5% for bank transfers and 1.5% for other methods including PayPal or credit cards. You also will pay the spread on eToro’s currency conversion exchange rate.
Withdraw fees – Withdrawals are subject to the same currency conversion fee and foreign exchange rate spread as Deposits, as well as a flat $5 fee. Withdrawals can take a few days for credit cards or PayPal, and over a week for bank transfers.
Inactivity fee – eToro charges a (USD) $10 inactivity fee if you do not log into your account for over 12 months.
Cryptocurrency fee – More recently, eToro has moved into the cryptocurrency space and can provide customers with access to a ‘crypto wallet’ and crypto / fiat currency exchange platforms – eToro charges 1% brokerage on crypto trading.
CFD overnight and weekend fees – Personally I would never trade a CFD, but eToro charges overnight and weekend fees for keeping an open position in a CFD. The Weekend fee is three times the standard overnight fee. These fees constantly change in response to ‘market conditions’. These fees are displayed at the bottom of your trade confirmation window before you confirm your trade. Conventional shares trading (i.e. buying the actual share itself) has no such fees.
eToro Customer support
From all accounts, customer support from eToro is pretty poor. Phone support is not available in Australia and they do not have a live chat feature, however, they have a customer support team that is available for email support around the clock. They do support multiple languages (English preferred) including English, French, Spanish, German, and Italian, however, their response time is usually a couple of days at best.
Further, Withdrawals from your eToro account can prove difficult. They are subject to strict ID requirements and are scrutinised heavily – just like how a casino doesn’t want you cashing in your chips, eToro wants you to keep trading.
For your first withdrawal, you must provide eToro with a clear (color) copy of your passport, written signature and a utility bill mailed to your current residential address (that is no older than 3 months old). If you are withdrawing funds to a credit card – you must provide a clear copy of both sides of the credit card.
Is eToro trustworthy?
eToro is a highly trusted international broker, they use SSL encryption and offer two factor authentication for their online trading platforms. They are regulated by the;
- Australian Securities & Investment Commission (ASIC)
- Cyprus Securities Exchange Commission (CySEC)
- United Kingdom Financial Conduct Authority (FCA)
How to sign up and trade with eToro
Trading with eToro is easy, and they make the sign up process very simple. You can sign up for a Retail or a Professional account – Retail investor accounts are brokerage free, however a Professional account will let you trade CFDs at up to 400:1 leverage.
How to create an account with eToro
- Supply your contact details: Full name, email address and phone number
- Create your login – username and password
- Choose type of account (Retail or Professional account)
- Verify your eToro account by providing proof of identification and your tax file number
You can do this directly through their site, and also can use Facebook and Google to auto fill / provide your data. You will want to familiarise yourself with eToro’s Product disclosure statement and terms and conditions. After verification, you need to fund your account
Depositing money into eToro
eToro works with only one baseline currency – USD. This makes it a little trickier for investors without access to USD (or USD transfer options). You can deposit money but it is subject to eToro’s foreign exchange conversion rate and their currency conversion fee (which is one of the ways they make money). The minimum deposit for Australians is AUD $50. You can deposit money via;
- Visa / Mastercard
- Diner’s Club debit / credit card
- Bank transfer
When making deposits, you should keep in mind that when you withdraw the money, you can only withdraw it with the same method you deposited it; for example, if you transfer money to eToro via PayPal, you will only be able to withdraw it to your PayPal account.
How to buy a stock on eToro
Once you are logged into your eToro account, and it has been funded, then making a trade is incredibly easy.
“Click the ‘Trade Markets’ link on the left of the screen and select ‘Stocks’, before clicking ‘Buy‘ on your desired stock CFD and entering the quantity you want. Once bought, your eToro trading account’s balance will be credited accordingly”eToro
If you are using eToro to buy and hold stocks, make sure that when you select leverage to only select 1X – If you select anything above 1X, you are not buying a share, and are instead entering into a speculative very risky and complex financial product based on the share price called a Contract For Difference. A CFD is not a share, and you do not own the underlying asset (the company), instead, you just own a speculative contract based on the price movement of that share.
Unlike a conventional broker, eToro only allows you to buy and sell stocks at market rate – you are not able to set a limit order. check out eToro’s video below on how to buy stocks on eToro
What I don’t like about eToro
Pardon the pun, but there are a few ‘Red flags’ being waved by the eToro ‘Toreroes’ (Matadors) that have caught my eye…
eToro spends a lot of money on marketing and new user acquisition. I see advertisements for eToro in airports, on TV, YouTube ads, and on Google Adsense everywhere, and they must have spent tens of Millions to get Alec Baldwin on board – where is all this money coming from? I personally believe that if a product is truly that good, then its performance will speak for itself. Or at least, in today’s internet age, the message should organically or virally spread through the community.
As you also probably know by now, when I’m looking for a broker I prefer brokers that are CHESS sponsored – so eToro not having CHESS sponsorship with the ASX does bother me.
Not having CHESS sponsorship can make it difficult to know what happens to your shares if eToro should ever collapse or get investigated for fraud or misconduct. Technically, you don’t legally own the shares – eToro does, and they are held under a custodianship/trust arrangement for your benefit.
This also means eToro is free to do whatever they want with your shares under the terms of your user agreement – I challenge you to read the entire PDS and fine print to see exactly what it is you are agreeing to let them do with your shares when you signed up.
I don’t like that they charge inactivity fees, withdrawal fees and conversion fees – because the eToro trading platform only operates in a USD base currency, you are subject to currency conversion fees both ways – when you initially deposit before you buy shares, and then when the money eventually does come out to you after you ever sell shares.
Currently, eToro users are only allowed to buy select shares across markets which may remove many of the individual companies investors wish to choose from.
Their website is very global/US focussed
Finding Australia specific information can be painful, as many of the links will take you to the international section of the website.
eToro looks like it can provide a pretty good service if you are interested in day trading, especially if you want to use their social trading (share matching or mirroring) tool CopyTrader. Personally though, day trading isn’t for me – I know that the best way to generate my long term wealth is to maximise my savings rate and continue to invest long term into boring and low management fee index funds and ETFs – so I don’t really see the point of the social trading tool at all (it actually kind of sounds like the blind leading the blind to me).
What about using eToro for buy and hold investing? Well, it is brokerage free for stock trading, but there are also a lot of ‘hidden’ fees and charges, such as currency conversion fees and foreign exchange spreads. Since the trading is all done in USD, this hits you twice – once on the way in (deposits) and then again on the way out (withdrawals) – this effectively gives them a brokerage cost of around 1-2%, plus whatever their exchange rate is.
You are also limited to which stocks you can buy across certain markets reducing the investing options significantly. Ultimately, the number of drawbacks for eToro exceeds any potential benefit to me, so I won’t personally be using it.
Do you use eToro or have you been researching it for shares trading? Let us know your experience in the comments below!
Be sure to check out the following reviews on brokers that offer online trading to buy Australian and international shares. As always, make sure you are fully educated before making a choice on any particular one.
Big 4 banks
- CommSec Share trading [this is who I started out investing with]
- NAB Trade
- ANZ Trade
- Westpac Trade
Fintechs and smaller banks
- Pearler [This is who I currently invest through]
- CMC Markets
- IG MarketsGroup
- SpaceShip – A pooled investor micro-investing app
- Raiz Invest – An awesome tool that lets you ’round-up’ your purchases to the nearest whole amount and invest the difference
- CommSec Pocket – CommBank’s response to micro-investing tools
- Stake – A cool investing tool that lets you shop for more than 3,500 American shares and ETFs with zero brokerage fees
- Pearler Micro – Pearlers Micro investing tool that lets you invest into 8 ETF based funds using Auto invest and roundups.
Financial Disclaimer: CaptainFI is NOT a financial advisor and does not hold an AFSL. This is not financial Advice!
I am not a financial adviser and I do not hold an Australian Financial Services Licence (AFSL). In this article, I am giving you factual, balanced information without judgment or bias, to the best of my ability. I am not giving you any general or personal financial advice about what you should do with your investments. Just because I do something with my money (or use a particular service or platform) doesn’t mean it is automatically appropriate for your personal circumstances. I do not recommend nor endorse any financial or investment product, and my usage or opinion of any product should not be interpreted as an endorsement, advertisement, or intent to influence.
I can only provide factual information based on my journey to Financial Independence, and that is provided for general informational and entertainment purposes only. I make no guarantee about the performance of any product, and although I strive to keep the information accurate and updated as it changes, I make no guarantee about the correctness of reviews or information posted.
Remember – you always need to do your own independent research and due diligence before making any transaction. This includes reading and analysing Product Disclosure Statements, Terms and Conditions, Service Arrangement and Fee Structures. It is always smart to compare products and discuss them, but ultimately you need to take responsibility for your use of any particular product and make sure it suits your personal circumstances. If you need help and would like to obtain personal financial advice about which investment options or platforms may be right for you, please talk to a licensed financial adviser or AFSL holder – you can take the first steps to find a financial advisor by reading this interview, or by visiting the ASIC financial adviser register and searching in your area.